Increasing your High Value Business to Business Sales by +60%
Selling isn’t just about selling. It is about creating a reliable, high performing structure to achieve a trusted and valuable relationship with your future client. Getting the right high value clients is a fundamental stage in your customer strategy.
CapFeather are the customer strategy and experience innovation experts. We help our clients achieve reliable high value, complex, business to business sales. Bring us in to develop and manage the sales process that delivers you ongoing, long-term success.
Achieve high value, complex, business to business sales, with CapFeather.
Hiring a Sales Manager? You can contract better expertise for less.
How it works
CapFeather works on a monthly retainer. The cost is ~70% of a full time manager. Because we deliver better results in just a fraction of the time each week. Contract month-by-month. Pay for results.
The 21st century is changing how we work. Be part of the future of sales. Retain CapFeather for the edge you need.
Case Study
Since 2019, CapFeather has managed a B2B sales team on monthly retainer. It is a 94 year old, 4th generation family owned company specialising in packaging automation solutions. A typical sale is $450k-$2M+.
Our results
Revenues up 220% over 2019-2021.
Revenues up 60% over 2020-2021.
Multi-million dollar turnaround inside 2 years.
With CapFeather Sales Management, packaging automation sales increased 220% in 2 years.
The DRUM Sales Management Process doubles high value sales conversion
Determine Pipeline Logic
Discover actions for sales success
Detail progress needed for growth
Re-engineer Sales Approach
Remove bottleneck for efficiency
Redirect activity for effectiveness
Up team Self-Accountability
Use automated progress reporting
Underwrite personal autonomy
Manage Key Moments
Move critical belief frames
Master influence skill sets
Pipeline Logic: How to guarantee the sale
Most firms don’t learn their sales cause and effect. They can often predict when they will lose. But they don’t know when they will win. And they make an offer anyway.
Certainty is motivating. It’s more important than incentives. When your team is sure about what to do. Then they take the right actions to guarantee the sale.
Sales Approach: When not to tender
Most tenders are won before they come out. One contender starts out in the box seat. Most of the time they win the bid. Because no one else can catch them.
Low performing firms waste time on tenders when they don’t have relationships in place. How your offers are positioned before the tender makes the most difference to your bid results.
Self Accountability: Where to get out of the way
Many sales managers push their team for more activity and consistency. But doing things right is not doing the right things. Each sales person must learn how to win in their own way.
CapFeather’s DRUM Sales Management Process doubles high value business to business conversion.
How you draw people out matters. Because self-accountability beats micro managing.
Key Moments: What matters the most
Sales is the transfer of belief. Your team cannot sell what they don’t believe. As purchasers push to compare offers, sales people must subtly influence key buyers.
To set decision frames for advantage, good sales people earn more than great purchasers. Because their job requires greater skills.
The best way to predict the future is to create it
Are you ready to create next level results?
We can lift your sales management impact.