When to Innovate

The standard logic about innovation is, “If it ain't broke, don't fix it,” and, “If the sky is falling, we really need to do something about it.”

Both of these common beliefs are irrational. Find out what we think here!

How to Differentiate

We think it's important to answer that question because in the long run, we find that most organisations really struggle to ultimately differentiate in a sustainable way.

Find out what we think here!

Why Most Digital Initiatives Fail

If you look online you will see figures of anywhere between 20% to 70% of Digital Transformations fail.

We think we know why.

How your CX Links to your Brand

We are now so over advertised to, we are really critical of what companies say to us about themselves. Frankly, we do not believe them.

Find out how we think you should create your brand.

CAPFUL Model Part 1: Understanding Customer Needs

Whether you are selling B2C, B2B, or B2G you are selling to customers who are ultimately people with with important psychological needs. Listen to Dr Robert Dew outline these needs using our CAPFUL Model.

CAPFUL Model Part 2: Managing Conflicting Needs

Whatever the needs that you are dealing with customers, most businesses totally ignore the fact they are in conflict, and in totally ignoring that conflict, they typically flip too far to one end to the other. Watch as Dr Robert Dew explains.

Six reasons Digital Transformations are NOT a Technology issue - Part 1

We think most DIgital Transformations fail because they focus on the wrong areas.

Find out the first two or six reasons we believe Digital Transformations are NOT a technology issue in Part 1 of this series.

Six reasons Digital Transformations are NOT a Technology issue - Part 2

We think most Digital Transformations fail because they focus on the wrong areas.

Find out the next two of six reasons we believe Digital Transformations are NOT a technology issue in Part 2 of this series.

Six reasons Digital Transformations are NOT a Technology issue - Part 3

We think most Digital Transformations fail because they focus on the wrong areas.

Find out the final two of six reasons we believe Digital Transformations are NOT a technology issue in Part 3 of this series.