[10 minute read + 3 minute video + 1 minute video]
This article compares two products designed to help us change our habits. The Pavlok uses Aversion Therapy and Woebot is based on Cognitive Behavioural Therapy (CBT). The underlying difference in the design and marketing of the two comes down to the kind of motivation framing involved. Move away motivation is common. Move towards motivation turns out to work better in the longer term.