Top 5 Podcasts for Customer Strategy Leaders

Keeping up to date with industry trends and thinking can fuel your own innovation approach. Podcasts can be a great alternative to articles. If you are behind a computer for most of the day, we highly recommend choosing a podcast that interests you, then head out for a walk with headphones on and enjoy the combination of learning and fresh air. Consider challenging yourself to apply take-aways from these podcasts into your organisation.

We hope you enjoy the Edition team’s Top 5 Podcast Episodes this month.

HBR IdeaCast is the Harvard Business Review’s weekly podcast, with thinking across business and management.

We recommend AB InBev CEO on Adapting in the Face of Crisis. Carlos Brito, the CEO of Anheuser-Busch InBev, has worked to build a culture of adaptability and customer centricity as a global brewer. In this discussion, he talks through how the company was able to quickly adapt to new post-COVID consumer behaviour. InBev learned from Chinese consumer behaviour early on and was able to change the size of its packaging so customers could carry more out of the store.

FYI - For Your Innovation discusses recent developments across disruptive innovation, driven by news, companies, controversies and tech breakthroughs.

We recommend Innovation Isn’t Voluntary, With Jim McKelvey, Co-founder of Square. This episode discusses how to think about customers that aren’t currently being served, to design a new offer. This thinking aligns with the Blue Ocean Strategy approach by Kim and Mauborgne.

Customer Experience Leaders is focused on learning from industry leaders on how to create delightful customer experiences. The hosts have a conversation about their learning each episode. They have interviewed brands including Disney, Pandora, Optus and Country Road.

We recommend Turning Your Customers into Your Greatest Marketing Asset. Andrew Durack, the Marketing Manager for St Ives, a retirement living provider in Western Australia, shares how resident referrals have become their most important marketing channel. It is an especially useful episode for those in the aged care and retirement living sectors.

What it Means by research group Forrester includes practical ideas for executives to understand what shifts in consumer behaviour mean, and what to do about them.

We recommend How B2B CMOs Can Win Over the Company Board. This episode walks you through some practical tips on how to best prepare for and respond to the Board when presenting your initiative.

a16z discusses tech and culture trends, news and the future. It features business leaders, interesting thinkers and voices from around the world.

We recommend On Monetizing Community with Patreon Co-Founder Sam Yam. It discusses the burgeoning creator community, emerging professions, the future of work, and how platforms are enabling creators to monetize their skills and products in new ways.

 

Sarah Daly is fascinated with how people impact commercial success. She is undertaking a PhD at the Queensland University of Technology investigating the role of trust in the adoption and diffusion of AI based innovation. She is also the Operations Director of CapFeather, a customer strategy and innovation consulting firm.