What is Lean CX?
Lean CX delivers the framework, supports a crisp commercial dialogue and has a laser-sharp focus on adjacent markets and value creation.
At its essence, Lean CX provides an entrepreneurial approach and useful new ways to think about market engagement, iteration and value creation. It demonstrates how to get to actual customer observation via market testing as quickly as possible. In doing this, the Lean CX approach may reduce the risk of stalling at the point of planning and listening by reducing the time and resource investment compared to waterfall approaches.
As a CX practitioner or senior marketer a lack of alignment around the customer, value and even go to market needs to be dealt with directly. Lean CX helps to address this by creating a common language for the organisation. By suggesting that the organisation needs to be an ambidextrous firm, that is a firm that creates a difference every day by being able to exploit and explore at the same time. This approach stretches the boundaries of contemporary thinking about how CX can be applied to develop innovative solutions to complex organisational and market problems.
Why change how CX is done?
Organisations are looking for new ways to increase their customer impact and revenue. Their customers have changed since COVID and there is an opportunity to achieve a competitive advantage by delivering more of what their customers really want. Lean CX delivers the framework through which organisations can achieve competitive advantage and greater impact. Chief Customer Officers, Strategy Officers and Transformation Officers are looking to increase the skills of their teams so they can reliably develop market tested new offers. Customer Experience Managers are looking to increase their skills, show the impact of their work, and be more valuable in the job market. Business Owners are looking to learn new ways to grow their business and sustain their employees. The Lean CX Online Course offers a practical framework and new thinking in an easy to use course design that will help these people deliver real impact, value and growth.
Lean CX Online Course
The Lean CX (Customer Experience) Online Course teaches you and your team the skills to apply lean management approaches to innovate your customer experience. Disrupting the traditional Customer Experience Improvement process, Lean CX is the fast, low cost, least risk to improve your business by designing experiences your customers want to talk about.
The course is based on the new CX methodology outlined in the book ‘Lean CX’ published by De Gruyter in 2021. It includes 7 hours online training, downloadable worksheets, videos, snackable content, nonlinear modules. Participants can dive in where it adds the most value now. It is for Customer Experience Managers, Customer Success Managers, Digital Transformation Managers and SME Business Owners who are in customer centric organisations and delivers the skills required to achieve increased customer impact and growth.
Unlike other Customer Experience training, which teaches a traditional, research top-heavy, lengthy approach that does not focus on commercial results, the Lean CX Online Course teaches a strategic approach that includes market testing new initiatives and delivers the skills that lead to real results in organisations. In addition, the training design comes out of 12 months of research into what organisations and students want in terms of online training in a post COVID environment. It is a non-linear design, comprised of short, snackable content, that students can dive into depending on the problem they need to solve.
The Lean CX Online Course offers a practical framework and new thinking in an easy to use course design that will help your team deliver real impact, value and growth.
The Lean CX Online Course is available for pre-purchase now. The course will open on 31 August 2021.