Quickly Uncover Your Organisation’s Best Next Move
CapFeather’s 4Cs Workshops program is a fast and effective way to uncover strategic opportunities and hidden markets.
Organisations average between 10 - 30 actionable, meaningful opportunities to grow their business throughout this process. We then help them to prioritise that list, so they can decide their best next move.
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The 4C’s process explores Customer, Competitors, Capabilities and Context to uncover unserved market needs, and identify where you organisation might have assets and capabilities to move more quickly than competitors to address those needs.
CapFeather designs and facilitates four strategic workshops, working with your executive team to find new market opportunities, and determine how to exploit those quickly, at low risk.
The 4Cs Market Strategy Sprint takes as little as 2 weeks to uncover new market opportunities. Complete with clear guidance on the market innovation roadmap and key next steps to help your organisation move from idea to reality, quickly.
What We Do
At CapFeather we help organisations find and exploit profitable market opportunities. We are expert at applying mixed method research, market strategy principles and frameworks, and behavioural psychology to uncover sustainable new profit pools. And we do this through a focus on improving and innovating your customers’ experience.