[12 minute read + 1.5 minute video]
This is part 2 of a 3 part series on how to use emotional needs to cut through. This part re-introduces the CAPFUL needs framework. It also contains examples of cutting through related to meeting the second two needs (love and prestige). The article presents tribalism as a way to meet these conflicting needs to create cut through
[7 minute read]
Companies in the FMCG space are looking at how to deal directly with customers because traditional retail options are not available right now. Building relationships direct from the manufacturer to customer requires rethinking both marketing communications and channel portfolio to get cut through.
More than a quarter of people over the age of 65 in Australia live alone and given that social isolation is the objective state of having minimal contact with others, there is a clear opportunity for Home Care Providers to grow their services by disrupting the scourge of social isolation. Peter Sydes discusses how aged care organisations can help.
[5 minute read ]
In this article CapFeather’s Anjali Jaiprakash, with Ross Crawford and Jonathan Roberts, explore how automation and robotics will disrupt the specialist field of medical diagnostics.
[8 minute read]
The global pandemic has pushed the world into economic recession. But the news is not as bad as you think. Some sectors are already in recovery. This article describes the contrarian mindset your executive needs to have right now if your organisation will emerge to be successful in the brave new world coming now.
[4 minute read + 4 minute really cool 1980s video clip]
This week Qantas announced the fastest sell out in history of one of its flights. The destination? The same place as where the flight took off from. If you ever needed proof people buy things for a whole lot of reasons not making rational sense, now you have it. The implications for your customer value proposition are intriguing.
[8 minute read + 0.5 minute video + 2 minute video]
This is part 1 of a 3 part series on how to use emotional needs to cut through. This part introduces the CAPFUL needs framework. It also contains examples of cutting through related to meeting the first two needs (certainty and unusual). The examples are interesting because they resolve normally incompatible conflicting needs.
[6 minute read]
Is the real value of a university degree the education? Or is it something else? This is important for universities and students to consider as the tectonic plates of the university education system are shifting under our feet. This article examines the value of technology-based versus human-based learning experiences.
[9 minute read 4 minute video ]
You might be surprised to learn why some people don’t trust you, even though you are trustworthy. This article explains how the four personality types build trust in different ways. It also explains why sometimes when act naturally it actually sets off the alarm bells for the other person.
[4 minute read 1.3 minute video ]
Automation will impact so many aspects of our personal and professional lives. In this Edition we look at how an age old trade - brick laying - is about to be disrupted through the application of advanced robotics.
[5 minute read]
In this article we look at wargaming as a method for testing and validating market/customer strategy choices. Given the massive impact on top and bottom lines for pretty much all businesses, the right strategy selections to recover revenue and set the foundations for ongoing success are more critical now than ever before.
[5 minute read]
Maybe you were surprised this week to see Google is crying foul in an open letter to users about a proposed new law:
…the News Media Bargaining Code, would force us to provide you with a dramatically worse Google Search and YouTube, could lead to your data being handed over to big news businesses, and would put the free services you use at risk in Australia.
[4 minute read 6 minute video ]
Snapchat is a stand out in the world of social media. It has captured the attention of Gen Z like no other app. According to Oberlo, Snapchat’s success is formidable. It is the second most used mobile app in the world with more than 220 million users. Half of 15-25 year olds are engaged. Many of them are highly engaged - 63% log on daily and the company claims they open the camera in the app 20 times a day.
[4.5 minute read 3.5 minute video ]
Automation will impact so many aspects of our personal and professional lives. Each edition we will showcase an examples of Automation and discuss the implications for customer strategy and our individual experiences.
