[3 minute read]
What if your business could predict what your customers want, before they tell you? Sarah Daly reviews Prediction Machines by Ajay Agrawal, Joshua Gans and Avi Goldfarb and highlights the implications of AI for your customer strategy.
[11 minute read + 19 minute video + 1 minute video ]
This is part 3 of a 3 part series on how to use emotional needs to cut through. This part re-introduces the CAPFUL needs framework. It also contains examples of cutting through related to meeting the highest two needs (aspiration and fulfilment). The article how creating harmony to meet our highest needs can cut through in your customer strategy.
[3 minute read 3 minute video ]
In a relatively short period of time health treatment may look more like something we’re used to seeing in science fiction movies, not our local clinic.
[7 minute read]
Artificial intelligence (AI) already underpins many of our online customer interactions and its use across organisations is growing. How can you use AI to enhance your customer experience? These 5 steps will help you get the right results for your organisation.
[3 minute read]
Lessons from The Economist on the US Election 2020
The answer in summary: You can’t predict the future from past performance, and some people aren’t interested in being surveyed.
[12 minute read + 1.5 minute video]
This is part 2 of a 3 part series on how to use emotional needs to cut through. This part re-introduces the CAPFUL needs framework. It also contains examples of cutting through related to meeting the second two needs (love and prestige). The article presents tribalism as a way to meet these conflicting needs to create cut through
[7 minute read]
Companies in the FMCG space are looking at how to deal directly with customers because traditional retail options are not available right now. Building relationships direct from the manufacturer to customer requires rethinking both marketing communications and channel portfolio to get cut through.
More than a quarter of people over the age of 65 in Australia live alone and given that social isolation is the objective state of having minimal contact with others, there is a clear opportunity for Home Care Providers to grow their services by disrupting the scourge of social isolation. Peter Sydes discusses how aged care organisations can help.
[5 minute read ]
In this article CapFeather’s Anjali Jaiprakash, with Ross Crawford and Jonathan Roberts, explore how automation and robotics will disrupt the specialist field of medical diagnostics.
[4 minute read + 4 minute really cool 1980s video clip]
This week Qantas announced the fastest sell out in history of one of its flights. The destination? The same place as where the flight took off from. If you ever needed proof people buy things for a whole lot of reasons not making rational sense, now you have it. The implications for your customer value proposition are intriguing.
[8 minute read + 0.5 minute video + 2 minute video]
This is part 1 of a 3 part series on how to use emotional needs to cut through. This part introduces the CAPFUL needs framework. It also contains examples of cutting through related to meeting the first two needs (certainty and unusual). The examples are interesting because they resolve normally incompatible conflicting needs.
[6 minute read]
Is the real value of a university degree the education? Or is it something else? This is important for universities and students to consider as the tectonic plates of the university education system are shifting under our feet. This article examines the value of technology-based versus human-based learning experiences.
[4 minute read 1.3 minute video ]
Automation will impact so many aspects of our personal and professional lives. In this Edition we look at how an age old trade - brick laying - is about to be disrupted through the application of advanced robotics.
[5 minute read]
In this article we look at wargaming as a method for testing and validating market/customer strategy choices. Given the massive impact on top and bottom lines for pretty much all businesses, the right strategy selections to recover revenue and set the foundations for ongoing success are more critical now than ever before.
![Prediction Machines [Book Review]](https://images.squarespace-cdn.com/content/v1/5e4087a9244c110e4df0d04a/1605773296757-ILTDN981VZF334WCX9YE/Screenshot_2020-11-18-20-27-03-17.jpg)
