[5 minute read]
Maybe you were surprised this week to see Google is crying foul in an open letter to users about a proposed new law:
…the News Media Bargaining Code, would force us to provide you with a dramatically worse Google Search and YouTube, could lead to your data being handed over to big news businesses, and would put the free services you use at risk in Australia.
[4.5 minute read 3.5 minute video ]
Automation will impact so many aspects of our personal and professional lives. Each edition we will showcase an examples of Automation and discuss the implications for customer strategy and our individual experiences.
[7 minute read]
Trust is more important than ever. How we engage with our customers has changed since COVID. Online trust is a fundamental building block for ensuring revenue in your business. This article provides you with a tick list to make sure you are covering off all of the online trust-building bases, plus takes you through how Starbucks engaged with their customers and increased revenue by 22%.
[4 minute read] VALUE REPLACEMENT
How is your organisation reacting to the global pandemic? Are you treating is as a threat or an opportunity to succeed? This series of 4 posts outlines the 4R’s of Revenue Recovery, or how to flip from ‘going to hell in a handbasket’ to ‘going to heaven in a heartbeat’.
[6 minute read] ASSET REDEPLOYMENT
How is your organisation reacting to the global pandemic? Are you treating is as a threat or an opportunity to succeed? This series of 4 posts outlines the 4R’s of Revenue Recovery, or how to flip from ‘going to hell in a handbasket’ to ‘going to heaven in a heartbeat’.
[4 minute read] FULFILMENT REORGANISATION
How is your organisation reacting to the global pandemic? Are you treating is as a threat or an opportunity to succeed? This series of 4 posts outlines the 4R’s of Revenue Recovery, or how to flip from ‘going to hell in a handbasket’ to ‘going to heaven in a heartbeat’.
[10 minute read + 3 minute video + 1 minute video]
This article compares two products designed to help us change our habits. The Pavlok uses Aversion Therapy and Woebot is based on Cognitive Behavioural Therapy (CBT). The underlying difference in the design and marketing of the two comes down to the kind of motivation framing involved. Move away motivation is common. Move towards motivation turns out to work better in the longer term.
[7 minute read]
Two technology trends are in the process of upending a century’s long relationship with cars: “Uberfication” and Automation. The rational and emotional bases for car ownership and usage are being rewritten, and the landscape for traditional car brands changed in unprecedented ways.
[4 minute read] GETTING THE BASICS RIGHT
How is your organisation reacting to the global pandemic? Are you treating is as a threat or an opportunity to succeed? This series of 4 posts outlines the 4R’s of Revenue Recovery, or how to flip from ‘going to hell in a handbasket’ to ‘going to heaven in a heartbeat’.
[4 minute read + 18 minute video]
‘Why do we make the choices we take?’ ‘What is really going on inside our heads?’ One of the most challenging problems in marketing, customer strategy and CX is working out what people really want. Henry Ford was famously quoted as saying “If I had asked my customers what they wanted they would have said a faster horse”. Ford may not have actually said quite that, but there are real limitations with asking customers questions like what they intend to buy or why they actually purchased something. This article presents information about how the three different parts of our brain combine to motivate us to act. Understanding the three levels is critical for anyone involved with customers.
[5 minute read]
Have you used a COVID-19 healthcheck or tracking app? Perhaps you've called a medical office and was surprised to hear an automated voice asking about your symptoms? It’s likely that you’ve been interacting with AI. Discover how artificial intelligence is helping healthcare organisations post-COVID.
[5 minute read]
In an Australian study, a postcard note was sent to suicide out-patients to discover if small signals of care could help them. Over the next two years, members of the group who received the postcards were readmitted at half the rate of the control group.
